While shopping, few of us ask ourselves just how much the producer will earn from a € 2.40 cheese. Or for the 100 grams of sausage. The majority of consumers don’t know that the producers share is, on average, only 10% of the sale price! CRWI - For Rural Women’s new campaign aims to bring this gap to light, a gap which unfortunately is still the reality. Our team therefore invites you to imagine a reconstruction of prices in favor of a fairer revenue percentage for the producer.